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Violence and Abuse Prevention » Gender-Based Violence » Pilimmaksarniq – Engaging Men and Boys in Reducing Violence Against Women and Girls


This Role Model Campaign seeks to encourage all people – including youth and elders – to share and learn more about what healthy relationships look like in the home, in the community, and in relationships with a boyfriend, girlfriend or spouse. To nominate a role model is to recommend someone who makes you feel safe, who teaches through their actions how to act and be peaceful and shows what it means to live a life free from violence. Those nominated must be 18 years of age or older and can have any gender identity.

The campaign is a way for community members across Inuit Nunangat to acknowledge someone in their daily life who demonstrates characteristics of Inuit societal values that foster healthy relationships, gender equality and a way of living free from violence.

Why your nomination matters

When you nominate someone, you are letting them know that they help you in your daily life. You also create an opportunity for others to learn from them.

What happens when you nominate someone?

  1. After the deadline of April 14, 2019, up to six people per region will be selected who represent most of the characteristics of a role model.
  2. All the nominees supported by the regions will then be shared with a national committee. The national committee will include representatives from each Inuit region and two members of Pauktuutit’s Board of Directors.
  3. The national committee will choose six people from across Inuit Nunangat who model how to live a good life free of violence and abuse.

What happens next for the role models?

The role models will be interviewed in their communities so they can share their life lessons and the values and practices they live by. Over the following months, their stories will be shared across Inuit Nunangat with short videos and photos. The videos and posters will share the role models’ lessons and help us learn from one another and inspire each other to find ways to have healthier relationships and to create safe environments to life free of violence.

How to nominate

The Role Model Campaign aims to recognize and acknowledge our community members – women and men, elders and youth – who demonstrate healthy relationships and how to live free from violence in daily life. Their way of being is inspiring to those around them.


  • The person submitting a nomination must be a community member that is 12 years of age or older.
  • The person nominated must be an Inuk that is 18 years of age or older.
  • A story of inspiration about the role model is required (minimum 500 words).
  • A short biography of the role model must be included (150 to 300 words).
  • Signatures from at least three and a maximum six supporters are required.
  • Be sure the person being nominated knows!
  • Nominators must include their contact information.
  • To be valid, nomination forms must be completed in full.

How to submit the nomination form

  • It’s easy! Email the completed form (available at to or fax to 1-613-238-1787 no later than April 14, 2019.

Other information

  • The role models selected will be announced in April 2019.
  • Role models will be interviewed and featured in videos and photos that will be shared online.

Click here to download the forms.

Characteristics of a role model


Respectful of all people and the land, makes others feel safe, is trustworthy and treats everyone fairly
When experiencing conflict and you need support, they are trusted
Example: “I could tell them anything. I feel safe and I know they won’t gossip.”

When in a relationship, provides care and respect for their partner
Example: “No matter how they are feeling, they don’t judge, and they take the time to listen and support their partner. They live and share a life free of violence and harm.”

Ready to help

Always ready to help friends, family and the community
Offers to help someone who is experiencing violence at home
Example: “My neighbours noticed that I was facing challenges at home and came to ask me what she could do to help.”

Offers to help someone who is grieving
Example: “My friend noticed that I was going through a tough time and took the time to offer to go out for a long walk together.”

Ready and willing to share

Uses skills and knowledge to help those around them
A community member who is skilled at helping people resolve issues
Example: “My sister-in-law helped my brother and I to find positive solutions.”

A youth at school is attentive to others in the school yard
Example: “When kids start a fight my friend stops them, doesn’t take sides and helps those involved talk it out calmly.”

Welcoming and inclusive

Being welcoming, open and inclusive
A community member whose home offers a safe and welcoming environment
Example: “In their home I feel safe. They never shout. They work to find solutions.”

A community member who always ensures everyone’s participation in all activities, regardless of gender or age
Example: “Our shop teacher invites all students to work together. Girls and boys feel equally welcome and supported.”

Ready and willing to teach and learn

Learns and teaches by doing
An elder takes time to share lessons on how to keep harmony
Example: “After school, my grandmother shares stories to help me learn how to be responsible for my own actions.”

Girls and boys enjoy equal opportunities to feel safe
Example: “Our community hockey coach is honest and respectful and expects us to behave the same way on and off the ice.”